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Strength of the Health Innovation System: Growth, Evolution, and the Path Forward

HIMSS 2025: Health Innovators Unveil Solutions to Transform Patient Care, Operational Efficiency and Outcomes

The health ecosystem is evolving at an unprecedented pace, driven by innovation, collaboration, and emerging technologies. HIMSS 2025 brings this energy to life, showcasing how startups and industry leaders shape a connected, resilient, and forward-thinking future for the global health system. This year’s Conference exhibit halls are overflowing. There is a short hop between the main hall and the specialty AI, Cybersecurity, and EMERGE Health Innovation hubs. 

At the core of this transformation lies a new breed of companies—from patient engagement platforms and AI-powered diagnostics to cybersecurity solutions and social care integration—all focused on improving patient outcomes, enhancing institutional efficiency, and creating a more equitable health environment.

Over the past decade, many health provider systems have recognized that the key to improving health is not isolated solutions but integrating complementary technologies that enhance care delivery and operational performance. This shift in focus is evident in how providers and service companies are solving real-world problems, from improving workflows to using data analytics to enhance clinical decision-making and patient care.

Growth of the Health Innovation Pipeline

The health innovation pipeline has expanded significantly. The ecosystem has matured from focusing mainly on back-end technologies—such as EHR systems and clinical decision support tools—to encompassing forward-thinking solutions that put health professional effectiveness and patient experience at the center of the equation. Today, that pipeline includes:

  1. Patient Experience Companies: These companies leverage digital health solutions such as smart hospital rooms, patient portals, and AI-powered scheduling tools to improve patient engagement and satisfaction. Companies like Vibe Health by eVideon demonstrate how patient experience can be enhanced with interactive technology, ensuring patients are informed and empowered to make decisions about their care.
  2. Data-Driven Operational Improvements: Data analytics, artificial intelligence (AI), and machine learning enable health institutions to make informed decisions guided by curated information. Companies like CereCore and Tegria are at the forefront of transforming clinical operations and revenue cycle management through advanced data analytics, AI-driven insights, and cloud-based solutions. These tools help health systems optimize workflows, reduce administrative burdens, and enhance financial performance, all contributing to a more efficient system.
  3. Patient Outcome-Focused Solutions: Improving patient outcomes must become the ultimate goal of health, and companies in this space are using innovative technologies to address social determinants of health (SDOH), chronic disease management, and real-time clinical decision support. Companies like Unite Us are addressing SDOH by connecting patients with community-based resources, ensuring that health providers can offer holistic care beyond medical treatment, including housing, food, and mental health services.

Health Innovation: From Reaction to Proactive

Historically, health systems often reacted to crises—whether a pandemic, financial strain, or workforce shortage—with patchwork solutions. Today, they are shifting from reactionary measures to proactive strategies. Companies seek transformational models and drive long-term sustainability through integration and automation.

For example, solutions from companies like Absolute Security and TigerConnect enable health institutions to proactively address cyber threats and disruptions in care and maintain system continuity despite unprecedented challenges. This level of preparedness and resilience enables health systems to focus on care delivery and data-driven patient management, ensuring that patient outcomes are improved and resources are optimally allocated.

Absolute Security: Ensuring Cyber Resilience in Health

As health systems become digitally interconnected, cybersecurity threats are escalating, particularly with the rise of ransomware and endpoint security breaches. Absolute Security addresses these vulnerabilities by embedding its patented Persistence Technology directly in the firmware of more than 600 million Windows devices, ensuring that security controls are maintained even when operating systems are compromised.

At HIMSS 2025, Absolute Security shared critical findings from telemetry data covering some million health PCs, highlighting a concerning 15 percent failure rate in security tests. These failures expose health organizations to increased risks and compliance issues. Absolute’s solutions offer unmatched resilience by enabling hospitals and clinics to recover devices to their original, fully operational state, regardless of whether cyber-attacks caused disruption, system crashes, or IT malfunctions.

Absolute can provide continuous protection and ensure quick recovery, which is particularly crucial for health organizations that rely on critical infrastructure. Their solutions keep security controls, applications, and operating systems up and running, providing secure access even in critical situations and ensuring that health teams can maintain focus on delivering patient care.

AvaSure: Revolutionizing Virtual Care with AI-Powered Technology

As hospitals and health systems continue to face mounting pressures to balance exceptional patient care with operational efficiency, AvaSure is stepping up with a game-changing solution.

 At HIMSS 2025, the company is launching its AI-powered Virtual Care Assistant, “Vicky,” developed in collaboration with Oracle Cloud Infrastructure (OCI) and NVIDIA. This cutting-edge technology bridges communication gaps, streamlines clinical workflows, and prioritizes urgent patient needs, improving patient care and operational efficiency. Vicky empowers healthcare teams to reduce response delays, alleviate clinician burdens, and improve patient outcomes. By integrating advanced AI into the care process, the AvaSure Virtual Care Assistant is a tool for streamlining tasks and a transformational solution reshaping how health providers operate and deliver care.

CereCore: Bridging Clinical and IT Divides

As health systems digitalize, improving clinicians’ EHR (Electronic Health Record) usability remains a central focus. CereCore, the IT arm of HCA Health, has been instrumental in bridging the gap between clinical and IT teams. At HIMSS 2025, CereCore showcased its approach to resolving long-standing EHR challenges by improving back-end IT support through peer-to-peer pairings and data analytics.

CereCore solutions streamline workflows, enhance system usability, and resolve real-time EHR issues, reducing downtime and increasing productivity. Their expertise spans some of the most prominent EHR systems, including Epic, Meditech, and Oracle Health (Cerner). CereCore provides comprehensive IT help desk services, cybersecurity, cloud transitions, and revenue cycle management support.

This company is helping health systems overcome some of the most pressing technology challenges by improving clinical and IT staff collaboration. For the people who are the frontline of healing, CereCore offers clinicians and patients a seamless and more efficient care experience.

TigerConnect: Streamlining Emergency Care Coordination

One of the most urgent needs in health today is improving information exchange between emergency medical services (EMS) and emergency departments (EDs). Traditional communication tools, such as radios and pagers, result in slow response. At HIMSS 2025, TigerConnect introduced its Pre-Hospital and Transfer solutions to streamline emergency care workflows and improve patient throughput.

TigerConnect Pre-Hospital solution enables EMS teams to send patient information to the ED on the way to the hospital. This helps teams to rally and prepare to transition from ambulance to in-patient care coordination. Their Transfer solution digitizes the process of patient transfers, reducing the number of manual phone calls and minimizing delays.

By leveraging real-time communication and automation, TigerConnect improves emergency care efficiency, reduces time-to-treatment, and enhances clinical decision-making. As health continues to adopt digital tools, TigerConnect solutions will play an integral role in improving care delivery across the emergency spectrum.

Tegria: Guiding Digital Transformation

As health systems evolve, guidance is essential for implementing new technologies. Tegria, with its team of 1,500 professionals, is playing a key role in helping health organizations navigate digital transformation and operational improvements – providing sector-specific depth, operational experience across hundreds of health systems, and much-needed objective counsel and hospital networks to make critical IT infrastructure investment decisions.

Founded by Providence, one of the largest non-profit health systems in the U.S., Tegria offers expertise in IT optimization, revenue cycle management, and cloud-based solutions. The company supports 650 health organizations across North America and Europe, helping them adopt emerging technologies that drive efficiencies, reduce costs, and improve care quality.

Tegria partnership with health organizations empowers them to embrace digital tools while improving their financial sustainability and clinical outcomes. The company’s continued value and success are reflected in its #1 rank as a leading health IT Consulting Service and a top performer in Clinical Optimization and Application Hosting by KLAS Research, the noted health IT data and insights enterprise.

TruBridge: Enhancing Community Health

As the health system evolves, small and community-based hospitals are increasingly challenged to keep their heads above water while adopting new technologies. TruBridge, formerly CPSI, solves these challenges by offering integrated EHR technology and revenue cycle management (RCM) solutions for community hospitals and clinics.

At HIMSS 2025, TruBridge highlighted how its solutions help health providers optimize claims processing, improve reimbursement cycles, and reduce claim denials. Additionally, TruBridge supports Social Determinants of Health (SDOH) data integration, enabling health providers to address barriers to care like food insecurity and transportation issues, particularly common in rural and underserved populations.

“It’s critical that all Americans have access to high-quality healthcare. Sparta Community Hospital and Artesia General Hospital lead by example through strategic SDOH data collection to identify and address community needs. Their presentation at HIMSS ‘25 revealed lessons learned and best practices for other leaders on the path to improved healthcare access and outcomes. These facilities demonstrate strong community commitment, and we are honored to work alongside them to help solve SDOH challenges and keep care local,” said Wes Cronkite, Chief Technology and Innovation Officer at TruBridge.

TruBridge solutions help hospitals remain operationally efficient while improving the quality of care for their communities. This ensures that hospitals remain viable and continue serving their populations effectively.

Unite Us: Integrating Social Care into Health

In an increasingly connected world, health providers recognize the critical importance of addressing social determinants of health (SDOH), such as housing, food insecurity, and transportation. Unite Us is integrating social care into health systems, creating cross-sector partnerships to ensure that patients receive holistic care that includes both medical and social support.

Through its platform, Unite Us connects health organizations with community-based organizations, creating a seamless referral process that allows providers to track and manage patient progress across medical and social services. Their closed-loop referral system ensures that patients receive the care they need, whether it be housing support or mental health services.

By addressing the root causes of health disparities, Unite Us enables health systems to provide more comprehensive care, improving health outcomes and reducing costs.

Vibe Health by eVideon: Transforming Patient Engagement

Imagine hospital rooms with info screens to remind health staff about patients’ special info screens—imagine no more. Vibe Health is the future of smart hospital rooms.

Vibe Health by eVideon demonstrates how smart hospital rooms equipped with interactive technology transform patients’ experiences of care. Their solutions, such as smart TVs, digital whiteboards, and bedside tablets, empower patients to take a more active role in their care while reducing the burden on clinicians.

“At HIMSS, we shared how Nebraska Medicine uses Vibe Health by eVideon’s smart hospital room solutions to enhance patient engagement and improve clinical efficiency. Technologies like interactive Smart TVs, digital whiteboards, and digital door signs help us streamline communication and improve the patient experience. Our discussion explored how technology drives meaningful improvements in both efficiency and outcomes. HIMSS provides a valuable space to connect with peers, exchange ideas, and explore innovative solutions that drive meaningful change across the industry,” share colleagues Ron Carson, Executive Director of Enterprise Applications, and Calli Sibilia, Program Manager – Innovation Design Unit at Nebraska Medicine.

Hospitals like Nebraska Medicine have integrated Vibe Health solutions to streamline communication and care coordination. Their interactive platforms give patients real-time access to care plans, educational materials, and appointment reminders, ensuring they are always informed. This digital-first approach enhances patient satisfaction and improves clinical efficiency by reducing time spent on manual updates.

Vibe Health creates a more efficient and effective health system by providing hospitals with cutting-edge tools to enhance the patient and floor-staff experience.

Bringing It All Together: A Holistic Approach to Health Information

The most promising aspect of the current health innovation landscape is that companies are beginning to address not just one aspect of the health journey but the entire continuum—from pre-hospital to post-care.

Companies like TruBridge are improving care for underserved populations by addressing the administrative burden and ensuring that small and rural hospitals can thrive. Vibe Health by eVideon transforms the patient experience by integrating interactive digital platforms into hospital rooms. At the same time, Unite Us ensures that social determinants of health are addressed at the patient’s first point of contact. Tegria is helping hospitals optimize their operations to ensure these innovations can be scaled effectively.

This approach helps break down the silos that have traditionally existed in health—where care delivery, operational management, and patient engagement are often managed separately. By unifying these elements, health innovators provide solutions that enhance patient outcomes, streamline operations, and improve the health experience.

A Future-Focused System

The health landscape is becoming ever more digital- and data-driven; expect an increasing number of companies that can create synergies across various technologies, pushing boundaries in areas like personalized medicine, predictive analytics, and patient-centered care. The focus will continue to shift toward providing patients with proper care at the right time—whether through real-time monitoring, telehealth consultations, or personalized digital health experiences.

The strength of the health innovation system today is rooted in its collaborative nature, where varied technologies come together to create an efficient, patient-centric, and resilient health environment. The companies speaking, presenting, and networking at HIMSS are improving the quality of care and patient outcomes and addressing clinical and social factors. As this ecosystem evolves, it paves the way for a connected, proactive, and equitable health system where innovation opens the path to positive change for patients and providers.

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Gil Bashe, Medika Life Editor
Gil Bashe, Medika Life Editorhttps://gil-bashe.medium.com/
Health advocate connecting the dots to transform biopharma, digital health and healthcare innovation | Managing Partner, Chair Global Health FINN Partners | MM&M Top 50 Health Influencer | Top 10 Innovation Catalyst. Gil is Medika Life editor-in-chief and an author for the platform’s EcoHealth and Health Opinion and Policy sections. Gil also hosts the HealthcareNOW Radio show Healthunabashed, writes for Health Tech World, and is a member of the BeingWell team on Medium.

GIL BASHE

Editor in Chief, Medika Life

Meet the Medika Life editor-in-chief, working closely with founding editors Robert Turner and Jeff Livingston, MD.

Not your usual health-industry executive, Gil Bashe has had a unique career shaped by more than three decades in health policy, pharma, life science, digital health, eco-health, environmental innovation and venture capital and informed his determination to ‘give back.’

A champion for health innovation that sustains people’s lives and improves their care, Gil honed his perspectives on both battlefield and boardroom. He started in health as a combat medic in an elite military unit. He went on to serve as a clergyman tending to the ill; as a health products industry lobbyist in environmental affairs; as CEO of one of the world’s largest integrated health marketing companies; as a principal in a private equity-backed venture; as a Medika Life author and Health Tech World correspondent; and as Chair Global Health and Purpose at FINN Partners, a community of purpose dedicated to making a difference.

In the forefront of change, Gil is ranked as a Top 10 Digital Health Influencer; Medical Marketing & Media Top 10 Innovation Catalyst; Medika Life named him a “Top 50 Global Healthcare Influencer,” and PM360 presented him with its “Trailblazer Lifetime Achievement Award.” He is a board member for digital health companies and is an advisor to the CNS Summit, Galien Foundation, Let’s Win for Pancreatic Cancer, Marfan Foundation and other health-centered organizations.

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