Updating Maslow’s Theory in the Ever-Evolving AI Era

By combining Maslow's Pyramid with AI advancements, technology is leveraged to better understand, support, and elevate human experiences in the modern world.

Maslow’s theory finds resonance from the pre-industrial age to the age of industrial revolutions and subsequently the AI revolution. Maslow’s pyramid includes seven levels of human needs, encompassing both basic and higher needs. 

According to Maslow, until basic needs—such as physiological, safety, social interactions, and self-esteem—are met to some extent, individuals are less likely to pursue higher-level needs, such as art, creativity, and self-actualization

Despite undergoing scrutiny and research across various contexts and cultures, Maslow’s theory is distinguished by its human-centric approach to understanding needs, which sets it apart from more mechanistic theories. Criticisms of the theory often revolve around the contention that individuals do not necessarily need to fulfill basic needs extensively before pursuing higher-level ones.

 However, understanding how Maslow’s theory has evolved and its implications in the era of artificial intelligence is crucial. 

By exploring how this theory intersects with contemporary global challenges—such as wars, economic fluctuations, the post-COVID world, rising individualism, and climate change—we seek to navigate the complexities of achieving ‘happy modernity.’

 Exploring Maslow’s Relevance in the Modern Age

In simple terms, the pre-industrial era prioritized fulfilling basic needs for survival, while higher-level needs like creativity and self-actualization took a back seat or were rarely met. However, in the modern industrial age, technology eased many hardships, such as mortality, diseases, and obstacles, allowing focus on higher-level needs fulfillment. Yet, factors like materialistic thoughts and the information explosion blended with post-industrial transformations. 

This synthesis led to the digital age and AI emergence as the forefront representative of this revolution. Clearly, AI innovation in this era facilitates various functions, from easing medical diagnostics and treatments to enhancing creativity and artistic endeavors, making modern amenities readily accessible. In this scenario, not only are basic needs and healthcare elevated, but with the aid of a capable assistant like AI, higher needs, art, imagination, and even self-actualization become achievable.

The Impact of AI, Individualism, and Culture on Human Needs

On the other hand, the dominance of individualism in society, especially among newer generations, poses a challenge. This preference for individualism, exacerbated by the aftermath of the global COVID-19 pandemic, has raised concerns among experts, especially psychologists.

Some argue that in the age of AI, individualism, AI, and mental health or well-being issues should be considered as interrelated aspects of human needs and methods of filling related gaps. 

In Maslow’s hierarchy, the need for belonging and attachment to others is considered a fundamental requirement. However, the main question remains: how is the meaning of attachment and the methods of fulfilling it realized in the age of individualism? Certainly, after empirical research, parts of Maslow’s pyramid related to emotional and attachment needs may undergo reconsideration! 

Taking a more philosophical stance, intertwining philosophy with psychology, in the age of individualism, existential anxiety is also generated. This crisis can change one’s perception of self and the surrounding environment.

Therefore, the degrees of loneliness, depression, and existential anxiety resulting from existential definitions of self are something that needs to be redefined as part of another aspect of Maslow’s hierarchy, self-esteem.

Moreover, it seems that AI technology, as a inevitable revolution, acts as an intermediary for mental health, human understanding of self, and relationships. It influences variables like a tendency towards relationships with peers, self-esteem, and similar aspects.

Practical applications of Maslow’s Theory in the Age of AI 

After exploring Maslow’s relevance in the modern era, it’s vital to consider how Maslow’s Pyramid can be effectively applied in the age of AI-based technology. Here are practical ways in which Maslow’s framework informs the development and implementation of AI solutions: 

 1. Enhanced AI Integration: Integrating Maslow’s hierarchy into AI systems offers deeper insights into human motivation, facilitating the creation of more intuitive and user-centric AI technologies. 

 2. Personalized AI Solutions: Embracing self-actualization principles allows AI applications to tailor experiences, supporting individual development and well-being across various life aspects.

 3. Optimized Organizational Dynamics: Utilizing Maslow’s theory in management fosters supportive environments, enhancing job satisfaction, employee engagement, and productivity with AI-driven solutions. 

 4. Targeted Marketing Strategies: AI-powered marketing utilizes Maslow’s hierarchy insights to craft personalized messages, resonating with consumer needs and preferences, thus boosting brand engagement and loyalty.

 5. Informed Social Policies: Integrating Maslow’s principles into social policies ensures AI contributes to addressing societal challenges, promoting human well-being, and fostering a more inclusive society.

By combining Maslow’s Pyramid with AI advancements, technology is leveraged to better understand, support, and elevate human experiences in the modern world.


Maslow’s theory remains relevant in our ever-changing world, especially in the era of AI revolution. By integrating Maslow’s hierarchy with AI advancements, we can address societal challenges, support individual well-being, and build a more inclusive society. As we strive for a ‘happy modernity,’ let’s continue exploring the interchange of psychology and technology to boost human experiences and promote fulfillment in the super modern age.


Medika Life has provided this material for your information. It is not intended to substitute for the medical expertise and advice of your health care provider(s). We encourage you to discuss any decisions about treatment or care with your health care provider. The mention of any product, service, or therapy is not an endorsement by Medika Life

Atefeh Ferdosipour
Atefeh Ferdosipour
From my early years, I harbored a curiosity for exploring unique, undiscovered, and adventurous realms. Born in Iran, I earned a doctorate in educational psychology, dedicating over twelve years to teaching in higher education. Throughout my journey, I actively participated in numerous international scientific committees, contributing to conference organization. As an editor for various international magazines, I've remained deeply engaged in academic discourse. Presently, my passion revolves around the study and application of modern technology in our daily lives. Specifically, I am immersed in the realms of innovation and artificial intelligence, fueled by the aspiration for a brighter and more joyous future for people worldwide.
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