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It’s Time for New Tools to Overcome Smoking

Yesterday marked the 36th year that the world observed World No Tobacco Day. This relatively obscure milestone masks a stalled effort to curb consumption of combustible cigarettes and other nicotine-related products. It’s unlikely most people paid any attention. But the impact of smoking is all around us, even if we don’t see it. Statistics rarely tell a provocative story to compel people to action.