The cost of banner ads is directly proportional to the size of the advertisement. On average, an experienced and professional company would charge between $20 CPM to $80 CPM, depending on size.

CTR determines the percentage of users that click on your banner ad. A high CTR against your banner ad would increase your chances of making a sale and lessening the cost. For example, having a banner ad priced at $200 with a CTR of 10 costing you $20 per visitor is far better scenario than having the same banner ad at the same price but with a CTR of 5 costing you $40 per visitor.

A study on US, Europe and worldwide CTR statistics shows that large rectangle banner ads are ranked the highest, with a CTR of 6.22% of non-video banner ads and 4.25% of video banner ads. Half-page ads are next in line, with a CTR of 3.8% of non-video banner ads and 4.2% of video banner ads.

We understand how important value for money is, especially to startups and smaller companies. It's why we work on bespoke solutions for all our clients. Solutions that will suit your budget and return real value, Targeted exposure to customers who really engage with your products and services.

Ensuring you select the right style of banner and categories that best match with your business may appear simple, but it's far from easy. We will engage with you every step of the way to ensure your campaign works, and works well. We even offer the flexibility of tweaking a campaign if we can see the benefits.

Use the button below to tell us more about business and your needs. We can work together to build your business a bespoke campaign that generates results and meets your budget.