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Healthcare innovation is constantly changing and challenging the way in which hospitals operate but integrating that innovation into a pressured environment is a problem faced by many health systems.
Healthcare ethnography can help your hospital to discover front-line insights to transform patient care and the patient experience and save money.
In some places, outdated industry standards have become ritualized. A proactive approach to innovation and improvement is not always possible for hospital staff immersed in their daily routines.
Ethnography offers your hospital a solution to achieve and maintain operational efficiency in what is often a disruptive healthcare environment.
Ethnography studies the culture and habits of people in specific situations. In healthcare, it can be applied to:
Gaining front line insights from the viewpoint of patients, their families, and carers is essential to improve the quality of patient care. Our ethnographers use this qualitative research methodology to understand how to improve individual departments within your hospital, leading to greater patient and family satisfaction. The care coordination within a bundled payment model is also enhanced.
Our holistic approach involves gathering subjective insights to accompany data analytics and equip your hospital with the tools it needs for continuous innovation and improvement.
The first part of the process is to illustrate a Patient Journey Map™ to identify existing challenges within your hospital. Our experienced ethnographers then collaborate with your team to create sustainable solutions.
One pathway to this process (VIE Healthcare), is to adopt a holistic approach that engages employees, patients, and their families by examining and analyzing their behaviors, attitudes and emotions.
The result is the discovery of valuable front line insights to empower your organization with opportunities that innovate and improve products and services to meet those needs.
Our team of ethnographers can uncover and solve hidden, complex issues in the delivery of your care and operational performances across your hospital, which can result in millions of dollars in lost revenue.
Our process involves:
In summary, ethnography offers numerous benefits in your hospital, including:
The insights we discover during our analysis reveal the unspoken needs of your patients and families to transform the patient experience and deliver a smoother patient journey through your organizational boundaries.
Our insights reduce errors, duplications and delays often experienced during processes such as “hand-offs.”
The result is improved health outcomes and a more enriching experience for patients and their families, positioning your hospital as a thought leader in the healthcare sector. As value-based care comes to the forefront, it becomes an essential part of driving margin improvement for the survival of your hospital.
Craig Martin is a strategic chameleon in health innovation. He is equally at home in…
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