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Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Does Artificial Intelligence (#AI) Chatbot Outperform Physicians in Patient Experience?

Gil Bashe, Medika Life Editor -
JAMA Article Draws Fire for Its Research Biases on ChatGPT and Chatbot - But Should We Ignore Its Conclusions Altogether?

No, Artificial Intelligence Will Not Transform Healthcare

Dr Ashwin Sharma -
We are setting ourselves up for bitter disappointment when AI is unable to deliver a future that was over-promised.

Fear and Uncertainty: A New Health Reality for Families

Cullen Burnell -
COVID, Flu, RSV and More – Parents and Providers are on the Frontlines of decision.

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