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Rethinking End-of-Life Planning With The Digital Twin

Rethinking End-of-Life Planning With The Digital Twin. How technology can help humanity in a difficult situation.

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Taking On Prediabetes Could be America’s Best Defense Against COVID-19

COVID and Diabetes Combined Are Clear and Present Dangers - Here is What we Can Do to Reduce Risk.

The Decision of Life/Death Should Be Left to Whom?

End-of-life circumstances present difficult ethical and personal dilemmas, and deciding who should make the decision is problematic.