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EDITORS CHOICE

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Anti-Intelligence: The Map That Forgot the Territory

John Nosta -
There’s a line I’ve always loved: “The map is not the territory.” Alfred Korzybski wrote it in 1933 as a warning that our descriptions...

Artificial Intelligence, Microbiome, and Predicting Liver Disease

Michael Hunter, MD -
Increasing evidence suggests an interplay between the gut microbiome and nonalcoholic fatty liver disease (NAFLD). The role of the microbiome in the early detection of the condition remains unclear.

Ogre in Disguise or Angel We Need in Healthcare?

Pat Farrell PhD -
AI can go above and beyond certain aspects of medical research and reasoning, but along with it comes inherent bias, and we must view it realistically.

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