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Nurse Practitioners Critical in Treating Older Adults as Ranks of Geriatricians Shrink

On Fridays, Stephanie Johnson has a busy schedule, driving her navy-blue Jeep from one patient’s home to the next, seeing eight in all. Pregnant...

The Enigmatic Wink: Harnessing The Power Of Visual Storytelling

Visuals can spark fire in the brain to unlock the limbic lure.

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Uncovering Hidden, Frustrating Loopholes of the Arcane DRGs in Healthcare

Hospitalization is not a question of being in the hospital and receiving treatment; discharge is a major factor. As a hospital patient, have you wanted...