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	<title>Community - Medika Life</title>
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<site xmlns="com-wordpress:feed-additions:1">180099625</site>	<item>
		<title>Nine Blue Zone Habits to Optimize Your Life and Health Span</title>
		<link>https://medika.life/nine-blue-zone-habits-to-optimize-your-life-and-health-span/</link>
		
		<dc:creator><![CDATA[Michael Hunter, MD]]></dc:creator>
		<pubDate>Wed, 08 Mar 2023 13:49:34 +0000</pubDate>
				<category><![CDATA[Alternate Health]]></category>
		<category><![CDATA[Diseases]]></category>
		<category><![CDATA[Editors Choice]]></category>
		<category><![CDATA[For Doctors]]></category>
		<category><![CDATA[General Health]]></category>
		<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Public Health]]></category>
		<category><![CDATA[Belong]]></category>
		<category><![CDATA[Blue Zones]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Dan Buettner]]></category>
		<category><![CDATA[Global Wellness Summit]]></category>
		<category><![CDATA[Longevity]]></category>
		<category><![CDATA[Michael Hunter]]></category>
		<category><![CDATA[wellness]]></category>
		<guid isPermaLink="false">https://medika.life/?p=17859</guid>

					<description><![CDATA[<p>BLUE ZONES ARE AREAS IN WHICH PEOPLE live longer, more active, and healthier lives than anywhere else. </p>
<p>The post <a href="https://medika.life/nine-blue-zone-habits-to-optimize-your-life-and-health-span/">Nine Blue Zone Habits to Optimize Your Life and Health Span</a> appeared first on <a href="https://medika.life">Medika Life</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p id="95c5"><strong>BLUE ZONES ARE AREAS IN WHICH PEOPLE</strong>&nbsp;live longer, more active, and healthier lives than anywhere else. Today we look at nine blue zone habits to optimize your health span.</p>



<p id="195e">In the blue zones, individuals share some common lifestyle and environmental characteristics that likely contribute to their longevity and extended health spans.</p>



<p id="2234">One of the first groups of&nbsp;<a href="https://pubmed.ncbi.nlm.nih.gov/15489066/" rel="noreferrer noopener" target="_blank">centenarians studied</a>&nbsp;by researchers was the Italian island of Sardinia. Soon, the scientists discovered other long-lived people in Okinawa (Japan), Ikaria (Greece), Nicoya (Costa Rica), and Loma Linda (California, USA).</p>



<p id="2f17"><em>“These woods are lovely, dark and deep,<br>But I have promises to keep,<br>And miles to go before I sleep,<br>And miles to go before I sleep.”</em><br>― Robert Frost,&nbsp;<a href="https://www.goodreads.com/work/quotes/3022929" rel="noreferrer noopener" target="_blank">Stopping by Woods on a Snowy Evening</a></p>



<h1 class="wp-block-heading" id="a7ab">What are the Blue Zones?</h1>



<p id="f6c4">Blue Zones are areas of the world where people are known to live longer, healthier, and more active lives than anywhere else.&nbsp;<a href="https://www.bluezones.com/" rel="noreferrer noopener" target="_blank">Author and researcher Dan Buettner coined the term</a>, identifying five regions where people live exceptionally long and healthy lives. These regions are:</p>



<ul><li>Okinawa, Japan</li><li>Sardinia, Italy</li><li>Nicoya, Costa Rica</li><li>Ikaria, Greece</li><li>Loma Linda, California</li></ul>



<figure class="wp-block-image size-large is-resized"><img fetchpriority="high" decoding="async" src="https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-5.jpeg?resize=696%2C1044&#038;ssl=1" alt="" class="wp-image-17861" width="696" height="1044" srcset="https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-5.jpeg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-5.jpeg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-5.jpeg?resize=768%2C1152&amp;ssl=1 768w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-5.jpeg?resize=1024%2C1536&amp;ssl=1 1024w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-5.jpeg?resize=1365%2C2048&amp;ssl=1 1365w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-5.jpeg?resize=150%2C225&amp;ssl=1 150w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-5.jpeg?resize=300%2C450&amp;ssl=1 300w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-5.jpeg?resize=696%2C1044&amp;ssl=1 696w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-5.jpeg?resize=1068%2C1602&amp;ssl=1 1068w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-5.jpeg?w=1400&amp;ssl=1 1400w" sizes="(max-width: 696px) 100vw, 696px" data-recalc-dims="1" /><figcaption>Photo by&nbsp;<a href="https://unsplash.com/@fellow_traveler?utm_source=medium&amp;utm_medium=referral" rel="noreferrer noopener" target="_blank">Vasiliki Theodoridou</a>&nbsp;on&nbsp;<a href="https://unsplash.com/?utm_source=medium&amp;utm_medium=referral" rel="noreferrer noopener" target="_blank">Unsplash</a></figcaption></figure>



<p id="d057">Buettner and his team identified common lifestyle factors among the populations in these regions, which they believe contribute to their longevity.</p>



<h1 class="wp-block-heading" id="f37c">Nine blue zone habits to optimize your health</h1>



<p id="f6f4">Here are nine blue zone habits that may help you optimize your health:</p>



<h2 class="wp-block-heading" id="2c2f">1. Move naturally.</h2>



<p id="5364">Get regular, low-intensity physical activity throughout the day (for example, walking, gardening, or household chores).</p>



<h2 class="wp-block-heading" id="29ee">2. Have a purpose.</h2>



<p id="7e0b">Have a sense of purpose or reason for getting up in the morning that gives direction and meaning to life.</p>



<h2 class="wp-block-heading" id="1efe">3. Downshift.</h2>



<p id="d2d4">Manage stress through practices like meditation, napping, or even happy hour with friends.</p>



<h2 class="wp-block-heading" id="16a0">4. Eat using the 80 percent rule.</h2>



<p id="211d">Eat mindfully and stop eating when you are 80 percent full rather than until you feel stuffed.</p>



<h2 class="wp-block-heading" id="cf6c">5. Eat meals with a plant slant.</h2>



<p id="30e9">Eat a plant-based diet rich in vegetables, fruits, whole grains, and legumes.</p>



<h2 class="wp-block-heading" id="fac8">6. Have wine at 5.</h2>



<p id="ab30">Enjoy a glass of wine with friends or family during a meal.</p>



<h2 class="wp-block-heading" id="9128">7. Belong.</h2>



<p id="67c6">Cultivate strong social connections and maintain relationships with family, friends, and community members.</p>



<h2 class="wp-block-heading" id="bde2">8. Loved ones first.</h2>



<p id="ac85">Make family a priority and invest time and energy into nurturing relationships with loved ones.</p>



<h2 class="wp-block-heading" id="b940">9. Join the right tribe.</h2>



<p id="b28c">Surround yourself with positive, supportive people who share your values and encourage healthy behaviors.</p>



<figure class="wp-block-image size-large"><img decoding="async" width="696" height="522" src="https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-4.jpeg?resize=696%2C522&#038;ssl=1" alt="" class="wp-image-17860" srcset="https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-4.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-4.jpeg?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-4.jpeg?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-4.jpeg?resize=150%2C113&amp;ssl=1 150w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-4.jpeg?resize=696%2C522&amp;ssl=1 696w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-4.jpeg?resize=1068%2C801&amp;ssl=1 1068w, https://i0.wp.com/medika.life/wp-content/uploads/2023/03/image-4.jpeg?w=1400&amp;ssl=1 1400w" sizes="(max-width: 696px) 100vw, 696px" data-recalc-dims="1" /><figcaption>Photo by&nbsp;<a href="https://unsplash.com/@stefaniejapan?utm_source=medium&amp;utm_medium=referral" rel="noreferrer noopener" target="_blank">Stefanie Akkerman</a>&nbsp;on&nbsp;<a href="https://unsplash.com/?utm_source=medium&amp;utm_medium=referral" rel="noreferrer noopener" target="_blank">Unsplash</a></figcaption></figure>



<h1 class="wp-block-heading" id="32bf">My take — Blue zones</h1>



<p id="e8f0">People living in Blue Zones live longer than those in other regions. Researchers have found that people in Blue Zones often live well into their 90s or even 100s and are more likely to reach old age in good health. For example, in Okinawa, Japan, the average life expectancy is over 84 years, while in the United States, it is around 78 years.</p>



<p id="b570">Studies of Blue Zone populations have found that these people live longer and experience lower rates of chronic diseases such as heart disease, cancer, and diabetes.</p>



<p id="37d6">This health advantage is likely due to a combination of factors, including the nine described above.</p>



<p id="a2c2">People everywhere can improve their chances of living a longer, healthier life by adopting some healthy Blue Zone lifestyle habits.</p>
<p>The post <a href="https://medika.life/nine-blue-zone-habits-to-optimize-your-life-and-health-span/">Nine Blue Zone Habits to Optimize Your Life and Health Span</a> appeared first on <a href="https://medika.life">Medika Life</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">17859</post-id>	</item>
		<item>
		<title>Is Twitter Spaces The New Medical Grand Rounds?</title>
		<link>https://medika.life/is-twitter-spaces-the-new-medical-grand-rounds/</link>
		
		<dc:creator><![CDATA[John Nosta]]></dc:creator>
		<pubDate>Sun, 08 Jan 2023 17:05:27 +0000</pubDate>
				<category><![CDATA[Digital Health]]></category>
		<category><![CDATA[Digital Innovation]]></category>
		<category><![CDATA[Diseases]]></category>
		<category><![CDATA[Editors Choice]]></category>
		<category><![CDATA[For Doctors]]></category>
		<category><![CDATA[General Health]]></category>
		<category><![CDATA[Healthcare Policy and Opinion]]></category>
		<category><![CDATA[Innovations]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Grand Rounds]]></category>
		<category><![CDATA[John Nosta]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter Spaces]]></category>
		<guid isPermaLink="false">https://medika.life/?p=17188</guid>

					<description><![CDATA[<p>Twitter offers a simple, powerful, and convenient platform to connect clinicians from around the world.</p>
<p>The post <a href="https://medika.life/is-twitter-spaces-the-new-medical-grand-rounds/">Is Twitter Spaces The New Medical Grand Rounds?</a> appeared first on <a href="https://medika.life">Medika Life</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p id="dd23">Twitter Spaces is a new feature that allows users to host and participate in audio conversations on the social media platform. It has the potential to revolutionize the way medical professionals communicate and share knowledge.</p>



<p id="7cc2">Imagine a medical grand rounds, where doctors and healthcare professionals from around the world come together to discuss cases, share insights, and learn from each other. Now, imagine being able to attend this grand round from the comfort of your own home, using nothing but your phone and a Twitter account.</p>



<p id="f86d">This is the potential of Twitter Spaces.</p>



<p id="9e25">Traditionally, grand rounds have been in-person events, often held at hospitals or medical schools. They can be an invaluable source of education and collaboration for medical professionals, but they can also be difficult to attend due to time and location constraints.</p>



<p id="3bf0">Twitter Spaces allows anyone with a Twitter account to host or participate in an audio conversation, bringing the benefits of a grand round to a wider audience. It’s easy to use and requires no additional software or downloads.</p>



<p id="3da9">In a medical context, Twitter Spaces could be used to discuss cases, share research findings, or even provide continuing medical education. It could bring together experts from different specialties, enabling them to share their knowledge and experiences with a global audience. Further, the “event” can be held at any time or in association with breaking medical and scientific news or urgent matter.</p>



<p id="8573">Of course, there are potential challenges to using Twitter Spaces for medical discussions. Ensuring the accuracy and reliability of information shared is crucial, and it will be important for hosts to carefully moderate their Spaces to ensure that only credible sources are cited. But that’s the nature of an open dialogue—expect conflict and controversy.</p>



<p id="636f">Overall, Twitter Spaces has the potential to be a valuable tool for medical professionals looking to share knowledge and collaborate with their peers. By bringing the grand round experience to a digital platform, it has the power to connect doctors and healthcare professionals in a way that was previously impossible. So, it can be a new medical grand rounds where facts meet, insights collide, and medicine is advanced.</p>
<p>The post <a href="https://medika.life/is-twitter-spaces-the-new-medical-grand-rounds/">Is Twitter Spaces The New Medical Grand Rounds?</a> appeared first on <a href="https://medika.life">Medika Life</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">17188</post-id>	</item>
		<item>
		<title>The Robber’s Cave May Save Us in Times of Extreme Turmoil</title>
		<link>https://medika.life/the-robbers-cave-may-save-us-in-times-of-extreme-turmoil/</link>
		
		<dc:creator><![CDATA[Pat Farrell PhD]]></dc:creator>
		<pubDate>Tue, 02 Aug 2022 14:38:26 +0000</pubDate>
				<category><![CDATA[Anxiety and Depression]]></category>
		<category><![CDATA[Disorders and Conditions]]></category>
		<category><![CDATA[Editors Choice]]></category>
		<category><![CDATA[General Health]]></category>
		<category><![CDATA[Healthcare Policy and Opinion]]></category>
		<category><![CDATA[Mental Health]]></category>
		<category><![CDATA[Public Health]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Patricia Farrell]]></category>
		<category><![CDATA[Social Distancing]]></category>
		<guid isPermaLink="false">https://medika.life/?p=16002</guid>

					<description><![CDATA[<p>A classic psychology experiment from many decades ago carries the promise we may need when there’s division among us in any area.</p>
<p>The post <a href="https://medika.life/the-robbers-cave-may-save-us-in-times-of-extreme-turmoil/">The Robber’s Cave May Save Us in Times of Extreme Turmoil</a> appeared first on <a href="https://medika.life">Medika Life</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p id="daca">A classic psychology experiment has tested a hypothesis regarding&nbsp;<em>how cooperation between disparate groups could be created</em>. The work might be considered in our efforts to find solutions to the many health challenges facing us now.</p>



<p id="987c">During the 1940s and 1950s, psychologist&nbsp;<a href="https://en.wikipedia.org/wiki/Muzafer_Sherif" rel="noreferrer noopener" target="_blank">Muzafer Sherif</a>&nbsp;and his colleagues. set up an experiment in a summer camp for boys. The purpose of the exercise was to examine whether or not two groups with different agendas could be brought together. In fact, Sherif did manage to show that by creating a common emergency, groups could be brought together to work toward a common end that would serve both of them.</p>



<p id="019d">Sherif’s experiment took place at&nbsp;<a href="https://stateparks.com/robbers_cave_state_park_in_oklahoma.html" rel="noreferrer noopener" target="_blank">Robbers Cave State Park</a>. Parental permission was obtained to include 11 to 12-year-old boys in the project. Negative information was circulated regarding each group. The result was to create a sense of hostility between two groups. While one group saw themselves in a positive light, they viewed the other in a negative light.</p>



<p id="1eb1">In other words, each group could not imagine participating with the other group in any activity until Sherif created a perfect opportunity to test his hypothesis. What did he do?</p>



<p id="b2c0">Sheriff created what is known as&nbsp;<a href="https://dictionary.apa.org/superordinate-goal" rel="noreferrer noopener" target="_blank">superordinate goals</a>. In other words, these were goals that both groups cared about and that each would work toward attaining. The basis of the hypothesis is&nbsp;<a href="https://en.wikipedia.org/wiki/Realistic_conflict_theory" rel="noreferrer noopener" target="_blank">realistic conflict theory</a>, sometimes also called&nbsp;<em>realistic group conflict theory</em>. When there is competition for resources that both need and can be attained only through the two groups working together, the result is cooperation rather than competition.</p>



<p id="0911">Considered to be a landmark study in social psychology, the method has been. Criticized by some and, as much research has shown, there are always problems or issues that were overlooked or not resolved adequately. A critique of Sherif’s experiment is offered in “<a href="https://www.amazon.com/Lost-Boys-Muzafer-Sherifs-experiment/dp/1947534602" rel="noreferrer noopener" target="_blank">The Lost Boys” by Gina Perry</a>.</p>



<h2 class="wp-block-heading" id="07c2">Current Situations</h2>



<p id="2792">Currently, there are issues in healthcare that involve serious conflict, aka vaccination for a number of potent viruses that are affecting us worldwide. How do we manage to enlist those who are opposed to vaccination in order to protect everyone? There is no doubt we are in an era where conflict resolution is of prime importance because life depends on how we resolve our issues.</p>



<p id="7cb7">Simply bringing people together to discuss the issue may not be sufficient. Research that examined the&nbsp;<em>Robbers Cave Experiment</em>&nbsp;and which incorporated the mixing of these groups, did not manage to achieve its goal adequately. However, we are not in the 1950s any longer, and there may be hope for thoughtful discussion regarding the benefits to all. Vaccination, social distancing, and personal care can mean health for all — or almost all.</p>



<p id="058b">We know that viruses, unless contained by steps we take. have an ability to constantly mutate and become more efficient at evading our immune system’s ability to ward them off. Once the virus is in the wild and poorly contained, it becomes even more potent. Those who spread it may be asymptomatic, making them even more dangerous to everyone.</p>



<p id="b4c9">What can we glean from this work and that of other social psychologists who may have completed useful work with groups? It is eminently clear that we don’t have to reinvent the wheel, but we do need to read any work that will assist us in engendering group cooperation on healthcare in particular. Who’s looking into the social psychology research now? Of course, artificial intelligence and even&nbsp;<a href="https://openai.com/" rel="noreferrer noopener" target="_blank">OpenAI.com</a>&nbsp;might be useful in this worthwhile work, but who’s doing it?</p>



<p id="49e8">I recall being at a major research institute where they were discussing a recent protocol. As I listened, it became clear to me that they were missing one point,&nbsp;<em>the involvement of others with their subjects</em>.&nbsp;<strong>Sherif forgot that fact, too</strong>. Yes, it turned out to be someone’s doctoral dissertation topic after that meeting.</p>



<p id="f9cc">Here’s another research project worthy of consideration. Write your projects out, researchers and postgraduate students,&nbsp;<strong>because this is a big one</strong>.</p>
<p>The post <a href="https://medika.life/the-robbers-cave-may-save-us-in-times-of-extreme-turmoil/">The Robber’s Cave May Save Us in Times of Extreme Turmoil</a> appeared first on <a href="https://medika.life">Medika Life</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">16002</post-id>	</item>
		<item>
		<title>It’s Not Social Media, It’s Social And Media</title>
		<link>https://medika.life/its-not-social-media-its-social-and-media/</link>
		
		<dc:creator><![CDATA[John Nosta]]></dc:creator>
		<pubDate>Tue, 08 Mar 2022 19:53:55 +0000</pubDate>
				<category><![CDATA[Digital Health]]></category>
		<category><![CDATA[Editors Choice]]></category>
		<category><![CDATA[Healthcare Policy and Opinion]]></category>
		<category><![CDATA[Public Health]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[John Nosta]]></category>
		<category><![CDATA[Patient Engagement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Top]]></category>
		<guid isPermaLink="false">https://medika.life/?p=14413</guid>

					<description><![CDATA[<p>For many of us, living in a world of social media can be an integral component to our success.&#160; Our ability to navigate the complexities of a post or a tweet can be both gratifying and frustrating.&#160; I’ve seen any eyes look away and shoulders shrug on the mere mention of Twitter.&#160; But the reality [&#8230;]</p>
<p>The post <a href="https://medika.life/its-not-social-media-its-social-and-media/">It’s Not Social Media, It’s Social And Media</a> appeared first on <a href="https://medika.life">Medika Life</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>For many of us, living in a world of social media can be an integral component to our success.&nbsp; Our ability to navigate the complexities of a post or a tweet can be both gratifying and frustrating.&nbsp; I’ve seen any eyes look away and shoulders shrug on the mere mention of Twitter.&nbsp; But the reality is that these channels are ways to directly plug into a dialogue that was once reserved for the entitles or elite.&nbsp; You can listen to thought leaders and innovators and you can even jump right into the conversation.&nbsp; That’s an option that elevates the utility of these platforms to something special in the role of communications.&nbsp; Twitter, LinkedIn, Instagram, and other platforms are tools of transformation. They offer the opportunity to connect and engage to find common ground or push ideas along a path of acceptance or rejection. &nbsp;And while they can also drive contention and divide us, </p>



<p>it&#8217;s imperative that we see that emerging value of technology is to bring humanity together. Technology will become the connective tissue of humanity to build the bonds that may otherwise never be made. It will help us navigate around the all-too-human issues of ignorance, bias, and&nbsp;prejudice&nbsp;and pave the path of understanding.</p>



<p>In particular, healthcare, medicine, and digital health are areas where social media and social media networks can play a valuable role.&nbsp; From insights derived from the often muted and subtle voices of patients and caregivers to the robust debate on scientific issues, social media platforms offer a crucible of discussion and debate that can drive important changes. We all know the power of medical congresses, patient advocacy groups, and journals.&nbsp;</p>



<p>I thought it would be interesting to give you a sense of my perspective on social media with a focus on one of my favorites, Twitter.&nbsp; And remember, we all start off in that lonely place with zero followers.</p>



<p><strong>Relationships and engagement matter.</strong>&nbsp; From my perspective, social media isn’t a simple broadcast channel, like a TV spot.&nbsp; It’s a two-way street when you have direct access to both lanes.&nbsp; Some “influencers” use social media as a tool to simple broadcast something without any real engagement. That’s really more of a myopic advertising strategy than leveraging the robust potential of social media where two-way engagement is optimal</p>



<p><strong>It’s the follow…and the follow back!</strong>&nbsp;&nbsp; It’s important to take some time and follow people that interest you and are active in your field.&nbsp; It’s a bit of a hunting expedition and leveraging&nbsp; what you see and learn from other media channels is the perfect fodder to grow your list.&nbsp; And remember, it’s good form to follow back, especially those with whom you share interests.&nbsp; Personally, I find it a bit off-putting that some “influencers” follow very few people.&nbsp; Their lopsided numbers don’t really reflect a level of engagement that I find most valuable.</p>



<p><strong>It’s the power of <em>your </em>idea.</strong> For better or worse, your word or images can catalyze a discussion. When a post goes viral, it’s the power of the idea and not the source that can often ignite this dynamic. Twitter provides a surprising flat playing field and that’s a significant advantage for you.</p>



<p><strong>Twitter is a powerful and top search engine.</strong> If you use Google, you should use Twitter to get a sense of what’s going on now!&nbsp; One of the unique aspects of this channel is that it can give you a strong sense of what’s going on at this very moment.&nbsp; From a breaking clinical paper to a convention, Twitter provides a temporal aspect to search that is often overlooked.</p>



<p><strong>Remember those hashtags.</strong>&nbsp; Hashtags anchor your posts in a context and drive search engine optimization. This will help define you and your brand.&nbsp; I use #digitalhealth a lot and that’s were much of my discussions live.&nbsp; But sometimes I&#8217;ll include #AI, #technology, #healthtech, #IoT, #HIT, etc.&nbsp; This can help focus your tweet and even begin to trend in some of the hashtag lists.&nbsp; My suggestion is to use #digitalhealth as it&#8217;s a smaller cluster of total tweets (than things like #health or #medicine).</p>



<p><strong>Humorous and friendly posts get lots of eyeballs.&nbsp;</strong> Sometimes, I get more traffic with a silly cartoon or friendly comment.&nbsp; People like this.&nbsp; And as long as you use hashtags to define and focus your message, it’s fine.&nbsp; These “fun diversions” will help drive your stats and mindshare.&nbsp; But it also will help to define your brand.&nbsp; So, be careful and remember, you are what you tweet!</p>



<p><strong>Post can include people. </strong>You can simply tag people or add their name to the body of the tweet.&nbsp; This will drive the post directly to their timeline and foster some level of engagement.&nbsp; This is a powerful way to drive a conversation with your followers or other content experts. Sometimes, you can get a reaction from very prominent voices. But remember, don’t wear out your welcome.</p>



<p><strong>Read it.&nbsp; Post it.</strong>&nbsp; This is one of my best secrets! I read articles all day from various sources.&nbsp; If I like it—even a little—I&#8217;ll simply post it.&nbsp; Read the article, check the date (sometimes they are years old!), and post it.&nbsp; For twitter, the article headline usually works, but think about making it more interesting by putting it in your own words or reframing the topic closer to your key topics and areas.&nbsp; Remember to include those hashtags!&nbsp; This process helps you &#8220;read&#8221; and educate yourself on current topics.&nbsp;</p>



<p><strong>The retweet or the repost.</strong>&nbsp; Our inclination is often to just retweet something interesting.&nbsp; But often, there’s a link to a paper or story.&nbsp; It’s important that you follow up and check out the link, even if you just read the abstract or first paragraph.&nbsp; Go to the story and tweet it for yourself as a new tweet. For LinkedIn, you always&nbsp;get the &#8220;text box&#8221; to add your comments to the story.&nbsp; A good trick is to cut and paste a few sentences from the actual story.&nbsp; This adds direct content and makes it look like you&#8217;re doing more work than you really are.</p>



<p><strong>Brilliant tweets can go unnoticed.</strong>&nbsp; This is sad but true and can be a source of frustration.&nbsp; But keep doing it because it&#8217;s a reflection of your brand and can sometimes punch into the mainstream conversation.&nbsp; Nothing is as powerful as an idea whose time has come.&nbsp; And that’s something you can’t accurately predict</p>



<p><strong>Visuals add a punch!</strong>&nbsp; Cut and paste images to your tweets to give them more punch! Visuals always increase likes and retweets. There are lots of free stock art sites that can be searched by topic.</p>



<p><strong>Use direct messaging to build relationships.&nbsp;</strong>&nbsp;These can be amazing “behind the scenes” conversations that build relationships. From a simple “thank you” to a serious question / comment, a DM is a power tool.</p>



<p><strong>Analytics always help.</strong> Go to your analytics&nbsp;page on twitter or LinkedIn and see how well your posts are doing.&nbsp; I retweet my posts all the time—even the ones that aren&#8217;t getting any traction. It’s good to see what work and which ones get little or no attention.&nbsp; This provides an iterative process to help make your posts more resonant with your audience.</p>



<p><strong>Customize and find your voice!</strong>&nbsp; Develop&nbsp;some key words and language that can help evolve your typographic and linguistic style.&nbsp; CAP, &#8220;My POV&#8221; or other stylistic components can be helpful and memorable and make your posts resonate.</p>



<p>Social media is a very powerful tool that helps you listen, learn, and become a part of today’s digital world.&nbsp; Traditional media will have a role, but social media adds another layer that gives the individual an empowered and democratized voice.&nbsp; I’ve worked hard to craft smart and interesting content, and this has developed into powerful business connections and also close personal friends. &nbsp;&nbsp;It’s your network, and in many ways, it’s your net worth too!</p>
<p>The post <a href="https://medika.life/its-not-social-media-its-social-and-media/">It’s Not Social Media, It’s Social And Media</a> appeared first on <a href="https://medika.life">Medika Life</a>.</p>
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